The Relationship Between Smart Marketing and Effective Advertising

The average American will see around 3,000 ads a day, it is often quoted, rising to 5,000 according to some reports. That's enough to give pause to any independent marketing team on a tight budget. Well, we have to be honest with you, it gets worse... but then we'll make it better, so stick with us!

Standing Out with Smart Marketing

Of those 3,000 advertising messages that we see, only 52 -or less than 2% - typically stand out, of which 4 are truly memorable. That's only a little more than 0.1% of ads that are truly sticking in the mind of your prospective customer! Effective advertising grabs attention, smart marketing sustains it.  Vanity numbers are 14 times more likely to be recalled than standard numbers and can be used consistently across different campaigns. Combined with compelling marketing materials, the chances that a customer recalls your company's message are greatly increased. From that point, where customers are more likely to both remember your number and call when they need it, we have the stat that inbound calls convert at a rate 10x greater than other lead types. That's a combination of advertising and marketing tactics that's both effective and smarter than most others in your industry.

Vanity Numbers In Action

So which vanity numbers work best? The answer will vary based on your company name, type of business, and even your local area, so some thought is required. Take a look at our gallery of vanity phone numbers, for starters. There are plenty of great examples of vanity numbers out in the wild, adding to marketing materials online and offline, and boosting inbound calls for the companies that use them. As a closing example, consider 1-877-746-4266 ...not particularly memorable, right? Well turn that into vanity number 1-877-RING-BOOST and it's easy to remember to give us a call to find the perfect custom telephone number for your business. Alternatively, you can search vanity numbers by industry here on our site right now!