Friday's Finest: A Restaurant Vanity Number That Encourages Eating

The name Legal Sea Foods is clearly famous enough in New England, because for the restaurant vanity number selection, rather than the brand name, they opted instead for a clear instruction: 1-800-EAT-FISH. The choice makes a lot of sense when you think about it. Legal could easily be confused with other businesses and the market for legal vanity numbers is particularly competitive. And when it comes to the restaurant sector, custom numbers talking about general food might not be specific enough for the company's target market. 1-800-EAT-FISH bridges the gap between the two (and adds a strong call to action for good measure!) Surprise! Restaurant Vanity Number Encourages Callers to "Eat Fish"

Okay, it's not surprising at all, but it is smart! The number is memorable and instructive at the same time, meaning that anyone with a question about Legal Seafood's menu items, locations, or any other aspect It also makes for a memorable tagline, in a similar vein to Chick-fil-a's "Eat Mor Chik'n," only this one manages to incorporate the restaurant's contact number into the promotion. Legal Seafoods uses its memorable number in all kinds of ways, from the usual customer service applications and site listings to some unexpected spaces, like [FIND EXAMPLE] and kids' souvenir cups. It's a subtle way to share a contact number, but an important reminder that getting your custom number out into the world is half the battle when it comes to effectively leveraging this powerful marketing tool. If you own or run a dining establishment, there's a good chance you have local competition around every corner... literally! That makes it tough to stand out, even if your cuisine is exquisite.  As Legal Seafoods demonstrates, a smart restaurant vanity number is one way to achieve this goal. Think about the qualities that make your place unique and find a custom number that aligns with that concept. Whether you run a big chain or a single location, it makes sense to make your contact number memorable! [search-tag]