Make a Memorable Number Part of Your Marketing Plan for 2016

Welcome back, we hope you had a wonderful summer and a relaxing Labor Day weekend! Now that vacation season is behind us, thoughts inevitably turn to making the most of what's left of the year. For many of us, that means a productive mix of squeezing the last drops of value out of 2015's marketing initiatives, while simultaneously looking forward to next year's strategy and how to improve on this year's results. If those results have been static, or if you simply want to try something new to make your brand stand out in the months and years to come, it's time to make your number more memorable.

Get More Out of Your Marketing

As you look for the latest and greatest tools to boost your bottom line, there are certain marketing fundamentals that can get left behind. Chief among them is the need for a simple, easy-to-remember contact point that your customers will always recall when they need your services. In some cases, a memorable website URL is the solution. Dot-coms have grown to become as important as your digits, so a great website is essential in today's online environment. But what happens when your customer can't get online, or when the website doesn't answer their immediate questions? The most versatile, reliable way to ensure you're always there to answer your customers' questions is to have a memorable contact number, visible across all of your marketing materials.  A vanity number is only one part of your marketing mix, but it's a tool that helps to bring the others together, making them more than the sum of their parts. It means even more than just a customer being able to recall your contact number (although of course that's a clear benefit!) Among the other enhancements that getting a new number for 2016 will include are the following:

• You can expect call response rates to increase around 20-30% for campaigns that use your new, more memorable number,

• The recognition of your brand will increase in the markets you target,

• Your ability to track and monitor calls improves, giving you better visibility of the types of calls that convert,

• Your brand will stand out a lot more in a crowded market,

• Word-of-mouth marketing and client referrals increase, as it's easier for customers to tell friends and family how to contact you.

  If you're starting to plan for 2016 and need recommendations for your marketing report, a memorable number should be at the top of the list. Browse our extensive database to find the best option for your organization and make the business case for a better number that much easier!