How to Generate Real Estate Leads Like a Pro

Like any industry, real estate firms and professionals live or die by the number of clients they get. The business will quickly go under without a steady stream of promising leads.

No wonder real estate realtors and brokers go out of their way to get clients – sometimes to the point of becoming annoying or gimmicky. However, it doesn’t have to be this way. This article will give you far more effective and palatable ways to get potential clients regularly. 

Before discussing how to generate leads in real estate, though, let’s first tackle what leads mean in this industry.

What are Real Estate Leads?

A lead is simply someone who has expressed interest in buying, selling, or renting a property. In other words, leads are potential customers for realtors, brokers, and property managers.

Once a real estate professional has a lead, they can use nurturing strategies to build a genuine relationship. Plus, they can better understand a potential client's specific real estate needs and give them personalized information about property listings that match their requirements. After all, the goal is to convert that lead into a client by getting them to buy, sell, or rent.

However, it's important to note that only a small portion of leads actually convert into paying clients. In fact, finding success in this field often becomes a matter of playing the numbers game. As a result, figuring out how to generate real estate leads becomes a critical task.

How to Generate Real Estate Leads

Now that you know what leads are, it’s time to get into the various acquisition strategies at your disposal. Here’s how to get leads in real estate.

Use a Vanity Phone Number

Using custom phone numbers is perhaps one of the most overlooked yet effective real estate lead generation strategies.

A vanity number is often customized to make it more memorable to potential clients. For example, a number like 1-800-LA-HOMES is easier to remember and has greater recall than a string of random digits. It’s also great for brand awareness and specialization. For instance, in this example, it instantly communicates that you’re an expert in the Los Angeles property market.

Furthermore, custom vanity phone numbers also provide a sense of professionalism. It shows clients that you’re an established company; thus, doing business with you is safe. The best part is that vanity numbers are inexpensive and relatively easy to get with a reliable provider like RingBoost. 

Build Your Social Media Presence

Social media can be the best lead generation for realtors since it allows them to connect with potential clients on a more personal level.

Real estate professionals can use social media to post engaging content such as virtual property tours, neighborhood guides, home-buying tips, and other useful tips. The objective is to entice prospective leads to engage with and follow the realtor's online presence.

From there, realtors can engage with leads by commenting on their posts or sending them direct messages. This form of communication is perhaps one of the most effective ways to build rapport with potential clients. In addition, many social media platforms let you run paid ads to reach even more leads. Doing so is a fantastic way to scale a real estate business.

Of course, creating online communities around your brand is also a solid strategy. By cultivating a group of enthusiastic advocates, you can harness the power of word-of-mouth referrals to effortlessly generate leads at no additional cost.

Form Partnerships with Local Businesses

Here’s how to get real estate leads even if you’re relatively new in the area: partner with a relevant local business.

The easiest way to do this is with a cross-marketing deal. For example, you can partner with a local home improvement store that will refer your services to its customers. You, in turn, can recommend that store’s products to your clients who are considering a home renovation.

Partnerships work because it’s a quick way to boost your reputation by leveraging someone else’s. When a well-known business vouches for your services, it instills confidence in people that you’re trustworthy enough to turn that business’s trust.

Organize Educational Events

When it comes to lead generation for real estate professionals, educational events may not be the first tactic that comes to mind. However, when executed properly, they can prove to be highly effective in driving results.

The thing is that most people have limited knowledge of real estate. For instance, they don’t know the taxes involved when buying a house or the factors to consider when renting a property.

Educating individuals on these subjects has the potential to transform them into informed consumers, who may eventually become valued clients. Given that you are the source of their knowledge, it is highly likely you’ll be the first realtor to come to mind when one is needed. 

Use Traditional Advertising Methods

Even with online lead generation, real estate professionals shouldn’t abandon traditional offline methods just yet. For example, running ads in your local newspaper or distributing flyers can still be effective, especially in smaller neighborhoods. Open houses are still popular in real estate as well. 

Offline methods are great because they allow you to meet people face-to-face, which is still far more effective at building rapport than doing it virtually.

Work with Real Estate Lead Generation Companies

Lastly, consider working with lead generation companies if you have the budget.

These service providers excel at delivering qualified leads rapidly and effortlessly, thanks to their well-established systems. However, their premium pricing makes them more suitable for larger real estate firms rather than individual brokers or agents.

Generate Real Estate Leads with a Vanity Number

There are numerous methods for generating real estate leads, each with its own level of effectiveness. However, the impact of these approaches can be significantly heightened by leveraging a vanity number.

To utilize a vanity number for your real estate business, trust Ring Boost. Our extensive database offers a wide selection of custom numbers that cater to both toll-free and local phone services. Choose from our collection and elevate your communication game with a touch of personalization.

Get in touch with us today to reserve your custom number, or use this link to check if it’s still available.