How Time Warner Cable Makes Use of Versatile Vanity Numbers

Many small business owners take marketing cues from bigger brands. Even if it's only a catchy tag line or an engaging way to attract customer attention, there's a lot to learn. What can be less clear is how to establish other business functions that present the image of a major brand. In those instances, the versatile nature of vanity numbers can help to bridge the gap. Better yet, you don't need to look too hard to find good examples to follow.  

Small Business, Big Brand Value (and More)

If you watch network television in the tri-state area, or even just look up often enough to catch the printed ads dotted all around New York City, you've probably seen an advertisement for Time Warner Cable, the cable-telecoms provider more commonly known as TWC. We're unashamed vanity number nerds here at RingBoost, so of course we can't help but notice the prominent use of 1-855-WANT-TWC as a primary call to action, which the company uses to drive brand awareness and attract new subscribers. It covers all of the memorable marketing tips that we love; simple, memorable, and with a strong instruction to viewers. Dig deeper, though, and you'll see TWC employing vanity numbers for many different uses, not all of them marketing-related. There's a lot to learn if you're trying to position your small business as a major player in any market, whether that's in terms of big brand promotions or customer service that stands out from the competition. [caption id="attachment_2192" align="aligncenter" width="557"] Time Warner Center, NYC | Image Credit: Wikimedia[/caption]

Customer Service or Marketing, Vanity Numbers Are Versatile

While our main reason for recommending vanity numbers is as an important part of your marketing mix, they can also serve a number of other purposes. Vanity numbers are versatile business tools for customer service, lead tracking, and other functions that benefit your business. From tech support to resolving queries for clients, Time Warner Cable focuses heavily on this customer service angle. Their technical support line uses 1-800-TWC-HELP, an easy and memorable number for any customers in need of help but unable to get online (which may be what they're calling to get help with!) Another number specifically for cable customers uses 1-800-TWCABLE to connect customers with the assistance they need. As well as being smart numbers that provide customers with a memorable way to get in touch when they have a question, you'll notice that these are also toll free so that the customer is not charged to get this help. Vanity numbers are versatile enough to be tracked too, which means that a company can use many different numbers to measure call volume to different business functions. This is especially useful when an organization has as many products and service departments as Time Warner Cable. How could your business use a vanity number? Try a quick search of our database and see how quickly the ideas spring to mind!