Friday's Finest: Repeat Numbers Mean Repeat Business

"Friday's Finest" takes a look at the best examples of vanity numbers in action. As we see them, we snap them, and then offer a quick summary of what we think works so well.

This week's number is all about lucky number seven. 7 digits, 7 sevens, and untold numbers of repeat business thanks to the use of a memorable local vanity number.

The company, perhaps unsurprisingly, is called Dial 7, a car and limousine service in New York City. Dial 7 uses what is often called a "repeater number," which employs a series of the same one or two individual digits to improve recall of a contact number.

The beauty of this number is not only the seamless repetition, but the fact that the company is so invested in its vanity number marketing that the business is named after the number. It's often a toss up when selecting a vanity number as to whether you'll use the brand name and a reference to the industry it serves. Dial 7 took the best of both worlds!

Not so long we looked at the science behind number recall. When customers come to need a service that they use on an irregular basis and may not have entered the number, or even the company name, into their phone memory, it's the company that makes it easy to commit their number to our internal memory bank that wins the repeat business.

This number is a prime example of how even a vanity number that remains a number can bring the benefit of repeat customers to your business. It really is as simple as 1-2-3... or seven 7s, in this case!

To get a local vanity number of your own, search our database of local easy dials and industry vanity numbers.