Friday's Finest: Madalon Law's Lateral Legal Marketing
Resuming our Friday's Finest series, which takes in some of the best applications of vanity numbers that we see on a daily basis, we have an excellent example of lateral thinking applied to marketing.
Created by Madalon Law, injury lawyers serving Miami and southern Florida, the creative is angled towards the event of St. Patrick's Day. It encourages safe celebration on everyone's favorite Irish holiday, reminding readers that the decisions they make matter at every stage of the evening's revelry.
The vanity number underscores the fact that "IT MATTERS," referring to the lives of those celebrating and anyone who comes into contact with them.
Earlier this week, we looked at why vanity numbers for law firms work so well in legal marketing campaigns. What we love about the use of 1-877-IT-MATTERS is that it focuses on an important message, while still selling the services of Madalon Law in a subtle way. It's an application that shows the versatile nature of vanity numbers, used to emphasize the firm's commitment to safety while still communicating the fact that they have an expert legal team available when things go wrong.
If you already have a vanity number that represents your business, brand, or industry, it's a reminder that memorable numbers can be applied in a variety of ways. An extra number can be applied to all kinds of different campaigns, across every marketing channel and in almost any context. It also offers the individual call tracking and recording that you'll need for a specific campaign, as all the related calls will come to your unique number.
Why not get your team together and use this as an example to direct a brainstorming session for new campaigns that emphasize something other than your core product or service?
Once you have an idea, don't wait: start your search for a more memorable number right now, right here!
The vanity number underscores the fact that "IT MATTERS," referring to the lives of those celebrating and anyone who comes into contact with them.
Earlier this week, we looked at why vanity numbers for law firms work so well in legal marketing campaigns. What we love about the use of 1-877-IT-MATTERS is that it focuses on an important message, while still selling the services of Madalon Law in a subtle way. It's an application that shows the versatile nature of vanity numbers, used to emphasize the firm's commitment to safety while still communicating the fact that they have an expert legal team available when things go wrong.
If you already have a vanity number that represents your business, brand, or industry, it's a reminder that memorable numbers can be applied in a variety of ways. An extra number can be applied to all kinds of different campaigns, across every marketing channel and in almost any context. It also offers the individual call tracking and recording that you'll need for a specific campaign, as all the related calls will come to your unique number.
Why not get your team together and use this as an example to direct a brainstorming session for new campaigns that emphasize something other than your core product or service?
Once you have an idea, don't wait: start your search for a more memorable number right now, right here!So, What Are You Waiting For? Buy Vanity Phone Numbers Today
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SHOP Local NUMBERS- Written by: mike on August 15, 2014
Friday's Finest: Time to Make a Change?
A quick entry for this week's #FridaysFinest vanity number, and a great example of why these memorable marketing tools work in many different guises. When your business is a local company or your own family name, a vanity number that communicates your industry or the fundamentals of what you do can be a better way to help customers remember to call you.Written by: mike on April 20, 20156 Psychology Quotes That Show Why Calls Convert Best
Okay, so the stats show that inbound calls convert better than any other lead generation channel, but what do some of the finest minds in recent history have to say on the subject? Even if that's not a question you ask yourselfRead moreWritten by: mike on August 7, 2014Ten Ways Your Business Benefits from a Vanity Number
Modern marketers have a growing problem: people are in a rush, increasingly distracted, and have less time than ever to commit to everyday tasks. This means that your marketing materials have just a brief opportunity to attract your customer's attention, engage and entice them to contact you for more information. Even if you achieve all of this, theRead more