Advantages of a Vanity Phone Number

The benefits of a memorable contact number are clear in terms of branding your business, but did you know they hold potentially dozens of other advantages for your marketing and operations?

Today we take a quick look at eight additional advantages to implementing a vanity number for your organization.

Vanity numbers help with lead conversion

1. Lead tracking

   Call tracking helps link calls through vanity numbers to your the wider marketing campaigns that drive them, giving businesses end-to-end visibility of the campaign’s return on investment.

2. Lead conversion

   Vanity numbers focus on making your company easier to call, and inbound calls convert to revenue at a rate 10 times greater than online lead.

Vanity numbers improve the customer experience

3. Robust customer profiles

   Customer service improvements are clear when your reps have access to complete customer call history, including previous issues, how many times they’ve called and who they spoke to at the time.

4. Greater engagement

   Voice2SMS technology is used within intelligent numbers to talk to an existing telephone system and present callers with options to receive your mobile offerings, such as a website, mobile app downloads, or directions to your business.

Vanity numbers support marketing teams

5. An efficient spend

   They’re dual purpose, offering an additional way to describe who you are and what you do, without wasting space on your marketing materials. A great vanity number communicates business value at the same time as keeping your company in the customer’s mind.

6. More data

   Reporting capabilities are immediately boosted by call tracking systems that are on offer with vanity numbers, providing vital data like response time, call frequency, caller demographics, and all manner of data that your sales team can use to close more calls.

Vanity numbers can streamline operations

7. Failsafe service

   Vanity numbers don’t do disasters! If your phone lines go down during a power outage or storm, you can reroute your vanity toll free number to a cell phone or alternative location to keep the calls coming in.

8. Employee training

   Training new employees is easier with call recording, which lets them listen to their call performance and access the best of your business calls in the recorded archives.

Conclusion

There are dozens more benefits to using a custom phone number for your business and we know there are plenty missing from this list; help us fill in the gaps as to how a custom contact number has boosted your business. Let us know on Facebook and we will of course give you credit in the next edition of this article!